At the heart of every successful AdWords project are well prepared keywords and ad teams. In the past, you might have depended on tools like the Keyword Device and Web traffic Estimator (or something like Long Tail Pro or Market Samurai) to recognize new keywords and ad groups, get web traffic estimates, and select competitive proposals and budget plans. Over time nevertheless, we’ve heard from you that having two tools for search campaign building was difficult.
Google has been working to simplify the process of constructing campaigns, and now they’ve revealed the launch of a new tool, Keyword Planner, which integrates the functionality of the Keyword Tool and Website traffic Estimator into a smooth, incorporated workflow. You can use Keyword Planner to discover brand-new keyword and ad group concepts, get performance quotes for them to find the quote and budget plan that are right for you, and then include them to your campaigns. You’ll also see some brand-new functions in the device – a few of which we’ll highlight below.
Discover brand-new keyword and advertisement group ideas
To discover new keyword and advertisement group concepts, use Keyword Coordinator simply like you would the Keyword Device. A brand-new function in Keyword Coordinator likewise permits you to ‘multiply’ keywords, or combine two or more keyword listings to generate brand-new keywords. To choose exactly what keyword match kind to use, you’ll have to add the keyword to your plan and look at efficiency quotes for each match type.